How Casper Customs transformed their operations with Sedna

The Client

Casper Customs operates at the critical intersection of global trade and regulatory compliance, providing essential customs clearance services in a post-Brexit environment. With a lean team of just six staff members, they process an impressive 6,000 declarations per month. Led by Managing Director Nikki Sayer, the company serves major enterprise brands like Boots No7 and food importers managing shipments containing thousands of distinct product lines and classification codes. What distinguishes Casper Customs is their commitment to automation and specialised domain expertise, enabling high-efficiency services that conventional customs agents cannot match.

The Challenge

Prior to implementing Sedna's Customs Automation solution, Casper Customs managed complex customs requirements through entirely manual processes. Documentation flowed exclusively through email, with staff meticulously typing each data point into systems—a labour-intensive approach that consumed resources and introduced significant risk of error.

This manual approach created four significant barriers to growth:

Manual Data Drain

Staff burned through hours daily re-typing information, wasting skilled talent and creating a severe operational bottleneck.

Error Equals Risk

Manual processing guaranteed mistakes that threatened compliance status, triggered costly delays, and jeopardised client relationships.

Brexit's Impossible Equation

Post-Brexit regulations created a sudden customs expertise drought precisely when demand skyrocketed. Without automation, Casper needed 20+ qualified specialists who simply didn't exist in the market.

Volume Beyond Human Capacity

Food importers moving 4,000 distinct products per truck faced an insurmountable data challenge that manual processing simply couldn't address.

The Solution

Recognising these limitations, Casper Customs implemented Sedna's Customs Declaration Automation, which extracts relevant customs data directly from commercial documents like invoices and shipping paperwork.

The implementation integrated seamlessly with their existing workflows through:

Key Integration Points:

Direct email integration: Documents arrive via email and are automatically processed

Connection to customs software: Automatic output to ASM Sequoia and Descartes environments

HMRC validation: Built-in compliance checks against regulatory requirements

Automated responses: Confirmation emails sent to clients after processing

What sets the solution apart is its ability to work with unstructured data, extracting information directly from PDFs and other document formats without requiring clients to change their processes.

The Implementation

Today, Casper's streamlined workflow includes:

1. Documents arrive via email into the Sedna system
2. The automation technology extracts and processes the data
3. A completed declaration is generated in the customs software
4. Staff performs due diligence checks against the customs invoice
5. The declaration is submitted with a single click

For high-volume clients with standardised shipments, declarations proceed automatically without manual review, subject only to random compliance audits.

Key Benefits for Clients Like Casper Customs

Implementing Sedna’s Customs Automation has delivered measurable improvements across Casper Customs’ operations.

Faster Processing & Fewer Errors:

Declaration processing time reduced by over 80%, with tasks that once took 45 minutes now taking under 10, virtually eliminating manual entry errors

Improved Compliance & Scalability:

With just six staff, Casper processes 6,000 declarations monthly—capacity that would typically require over 20 staff without automation

Strategic Advantage:

Staff focus on higher-value activities while automated validation ensures regulatory compliance

Transform You Customs Process Today

The question isn't whether to transform your customs declaration process, but when. As global trade grows increasingly complex, automation isn't just an efficiency play—it's a strategic differentiator that enables growth and competitiveness. Sedna's solution integrates seamlessly with existing workflows and accepts clients' preferred document formats, enhancing human roles rather than replacing them.