For over twenty years, Bill has brought people and technology together to advance innovation and growth. Prior to SEDNA, he founded tech companies Navarik and Stage 3 Systems.

Robert leads Sedna’s global financial functions. He was previously Global VP Finance at impact.com and worked at Deloitte New York. He is a registered Chartered Accountant.

Dan is responsible for Sedna’s operations, data, and Customer Success team. Dan previously worked as a VC, helping scale early-stage enterprise software companies.

Cynthia is responsible for Sedna's strategic accounts. She has spent two decades defining, delivering and amplifying disruptive technology across the global commodities supply chain. She has detailed knowledge of digitalisation of trade developed during her tenure with ICE, and helped shape the digital strategy in maritime while at ICE Digital Trade / essDocs, launching the eBill of Lading, eBarge Receipt and eSDS into mainstream use.

Leigh leads Product, Engineering, Marketing and Design at Sedna, building and marketing our product focussed on customer needs. He holds a successful track record as an entrepreneur and has held senior positions at The Economist Group.

Warren oversees sales, showcasing Sedna’s world-class potential to teams and companies wanting to bring Sedna into their offices. He was previously Co-founder and CEO of Shelly.ai, a machine-learning based data extraction platform acquired by Sedna in 2022 and Boxton, a freight technology platform. He has held positions at Apple and UPS.