Supporting shipping’s digital journey since 2017
Data-driven communication for global trade
Stream is a data-driven communication platform that pushes the boundaries of global trade excellence by empowering teams and driving profitability. It lightens the manual work of managing email, connects to your other systems and presents data so teams can make better, faster decisions.
Pulse sits on top of the email inbox, transforming its data into a single, consolidated and customisable view. It allows charterers to find deals faster than the competition and fix with confidence. By unlocking critical data, Pulse turns challenges into opportunities.
Sedna in numbers
Our customer base includes some of the biggest names within the maritime and logistics sector, like Norden, Oldendorff, Western Bulk and many more.
From Port Agents, to Vessel Operators, Charterers, Brokers, Freight Forwarders, and IT Managers, thousands of supply chain professionals use Sedna.
With Headquarters in London, UK, offices in Singapore and South Africa, and team members in Canada, Sedna’s regional teams work together to advance our mission.
Leading organisations across the Supply Chain drive efficiencies with Sedna
Executive team
For over twenty years, Bill has brought people and technology together to advance innovation and growth. Prior to Sedna, he founded tech companies Navarik and Stage 3 Systems.
Leigh leads Product, Engineering and Design at Sedna, building our products focussed on customer needs. He holds a successful track record as an entrepreneur and has held senior positions at The Economist Group.
Robert leads Sedna’s global financial functions. He was previously Global VP Finance at impact.com and worked at Deloitte New York. He is a registered Chartered Accountant.
Tom is responsible for Sedna’s Go to Market functions including Sales and Marketing. Previously, he was VP of Sales at Hook, a B2B SaaS platform for revenue growth. Tom also led EMEA expansion at Outreach. With 18+ years of sales expertise, Tom is known for customer experience advocacy. He has held positions at Apptio, Xactly, and Oracle.
Cynthia is responsible for Sedna's strategic accounts. She has spent two decades defining, delivering and amplifying disruptive technology across the global commodities supply chain. She has detailed knowledge of digitalisation of trade developed during her tenure with ICE, and helped shape the digital strategy in maritime while at ICE Digital Trade / essDocs, launching the eBill of Lading, eBarge Receipt and eSDS into mainstream use.
Joe leads the Engineering teams at Sedna. With 15+ years of experience in management, consulting and building enterprise tech platforms, Joe is well versed in scaling high-performing Engineering teams. He founded two logistics startups using AI technologies (Boxton Inc and Shelly.ai) and held previous positions at Accenture and Qualcomm.
Victor is VP of Product and Managing Director of Sedna South Africa. Over the course of his 20-year career, he has led global design and technology innovation teams, crafting digital products that boost productivity, increase profitability, and are a joy to use. Prior to joining Sedna, he held positions with and consulted for companies including Intel, Ford, Siemens, Samsung and The Economist, among others.
Executive team
For over twenty years, Bill has brought people and technology together to advance innovation and growth. Prior to Sedna, he founded tech companies Navarik and Stage 3 Systems.
Leigh leads Product, Engineering and Design at Sedna, building our products focussed on customer needs. He holds a successful track record as an entrepreneur and has held senior positions at The Economist Group.
Robert leads Sedna’s global financial functions. He was previously Global VP Finance at impact.com and worked at Deloitte New York. He is a registered Chartered Accountant.
Tom is responsible for Sedna’s Go to Market functions including Sales and Marketing. Previously, he was VP of Sales at Hook, a B2B SaaS platform for revenue growth. Tom also led EMEA expansion at Outreach. With 18+ years of sales expertise, Tom is known for customer experience advocacy. He has held positions at Apptio, Xactly, and Oracle.
Cynthia is responsible for Sedna's strategic accounts. She has spent two decades defining, delivering and amplifying disruptive technology across the global commodities supply chain. She has detailed knowledge of digitalisation of trade developed during her tenure with ICE, and helped shape the digital strategy in maritime while at ICE Digital Trade / essDocs, launching the eBill of Lading, eBarge Receipt and eSDS into mainstream use.
Joe leads the Engineering teams at Sedna. With 15+ years of experience in management, consulting and building enterprise tech platforms, Joe is well versed in scaling high-performing Engineering teams. He founded two logistics startups using AI technologies (Boxton Inc and Shelly.ai) and held previous positions at Accenture and Qualcomm.
Victor is VP of Product and Managing Director of Sedna South Africa. Over the course of his 20-year career, he has led global design and technology innovation teams, crafting digital products that boost productivity, increase profitability, and are a joy to use. Prior to joining Sedna, he held positions with and consulted for companies including Intel, Ford, Siemens, Samsung and The Economist, among others.
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