From Inbox to Insight: Why Visual Map Intelligence is the Missing Layer in Chartering Workflows

The Workflow Gap No Team Should Still Have

In chartering, decisions rely on what’s available - and where it is. Yet many commercial teams still toggle between inboxes, spreadsheets, and external AIS tools just to answer one question: Is this vessel really where it says it is?

Standalone visual tools exist. Some teams have bolted them onto their workflow. But they often sit outside the core decision space - your inbox - adding friction at exactly the moment you need clarity.

That’s the gap. It’s not that mapping tools don’t exist. It’s that they haven’t been where you actually work - until now.

From Visibility Delay to Visual Clarity

When you're juggling 50 positions, regional market shifts, and fast-moving cargo leads, every manual check becomes a missed opportunity waiting to happen. We’ve heard this from charterers, brokers, and traders alike:

• "I can see the tonnage in my inbox, but not where it actually is."
  
• "I only care about West Africa, but every tool shows me the whole world."
  
• "We waste time verifying AIS data that should be embedded in our workflow."
  

That’s why Pulse now delivers real-time vessel visibility and regional control - inside the inbox, not next to it.

Now in Pulse: Map-First Intelligence That Works Like You Do

Pulse now includes Mini Maps and Custom Regions - two powerful features designed to make map intelligence part of your day-to-day workflow, not a separate system.

Mini Maps

You can now click any vessel in your Tonnage List to instantly view its live AIS position, speed, and heading - all within the same interface. This means:

• Immediate visual confirmation of reported positions
  
• No need to switch tabs or paste IMO numbers into external trackers
  
• Faster, more confident decisions about vessel suitability, routes, and cargo pairings
  

Mini Maps are especially useful for long, mixed-source Tonnage Lists - where position accuracy varies and visual validation helps separate fact from fiction.

Custom Regions

Your market isn’t the whole world - and now your map doesn’t have to be either. With Custom Regions, you can:

• Define your own geofences by basin, route, or niche geography (e.g. West Africa coast, US Gulf to Europe)
  
• Tailor your Pulse view to your actual area of operation
  
• Filter, search, and track only what matters to your strategy
  

This transforms Pulse from a static market view into a dynamic, region-aware toolkit built around how your team works.

What This Means for You

Whether you're fixing ships, hunting cargo, or monitoring availability trends, map-first chartering inside Pulse helps you:

Validate reported positions at a glance

Tailor your map view to your market

Cut through noise, focus on what matters

Move faster, fix smarter

Real Examples From the Trade Floor

Here’s what Pulse users are already doing with Mini Maps and Custom Regions:

• A broker uses Mini Maps to scan a bulk list of vessels and validate which ones are actually in range for a time-sensitive cargo.
  
• A regional trader sets up a geofence around the Red Sea to monitor inbound tonnage and cargo leads in real time.
  
• A chartering manager tracks load zone trends across the Atlantic Basin, using Custom Regions to surface vessels arriving early - before competitors even spot them.
  

These aren’t future-state visions. They’re live workflows already helping teams act faster and more precisely.

Why This Integration Matters

What makes Mini Maps and Custom Regions powerful isn’t just the data - it’s how that data shows up exactly where you work.

With Pulse, map intelligence isn’t an extra step. It’s part of the inbox: layered directly into your Tonnage List, connected to your team’s communication, and shaped by how your market actually operates.

This means chartering teams can go from reported positions to real insight - instantly, visually, and with confidence. No more workarounds. No more waiting. Just decisions made in the moment, backed by data that’s already in context.

Mini Maps and Custom Regions are now live in Pulse. Ready to fix with speed and certainty? Explore Pulse or Book a demo today.

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