Sedna and PortPal Turn Port Agency Emails into Connected Operational and Financial Workflows with AI
From crew changes and spares to bunkering, CTMs and FDAs, teams can move from incoming email requests to controlled execution without losing context.
Sedna, the Intelligent Operating System for Shipping, has partnered with PortPal to bring port call operations directly into the flow of operational communications that surround them. Together, the two platforms enable port agencies to turn operational emails into structured workflows, connecting the inbox where work begins with the system where port calls are managed.
Port agency operations are driven by email. Every crew change, spare delivery, bunkering request, cash-to-master transaction and service instruction arrives as a message that must be read, understood and manually entered into an operational system before work can begin. That constant switching between inboxes and operational platforms slows execution, introduces opportunities for manual error and makes maintaining a complete operational record dependent on people rather than process.
The Sedna and PortPal integration removes that friction. PortPal is an enterprise SaaS platform built specifically for port agencies, bringing operational execution, communications, financial processes and port call data into one system with embedded AI. From within Sedna, users simply tag an email with the relevant PortPal job reference using their own naming convention, whether that's IMO – Vessel – Port, an internal job number or another operational structure. Emails or selected attachments can then be sent directly to PortPal, where AI extracts and structures operational information into the corresponding port call.
Shared metadata helps Sedna automatically identify and tag incoming communications, while bidirectional jump links connect both platforms so users can move seamlessly between the original email and the PortPal workflow without losing context. Emails generated in PortPal are returned to the existing Sedna conversation as drafts or ready-to-send messages, preserving the complete communication history.
Sedna Founder and CEO Bill Dobie said: "Port agency work starts in email, but too often that's where efficiency ends. Together with PortPal, we're turning operational communications into structured actions, removing the manual work between the inbox and the port call so teams can execute faster without losing context."
What port agencies can do from the inbox
When a Sedna email is tagged with the relevant PortPal job reference, operational information is automatically extracted into the corresponding PortPal port call. From there, teams can:
- Push complete emails or selected attachments directly to PortPal for AI-powered extraction and processing
- Convert operational emails into structured workflows for crew changes, service requests, bunkering, CTMs and other port call activities
- Configure job references using their own operational conventions, including IMO – Vessel – Port or internal job numbers
- Move seamlessly between Sedna emails and the corresponding PortPal port call through bidirectional jump links
- View related Sedna communications from within PortPal without maintaining duplicate email copies
- Generate HTML emails using PortPal data and return them to the existing Sedna conversation as drafts or ready-to-send messages
Javier Padrón Fontes, Product Manager at PortPal said: "Port agencies manage thousands of operational emails every day, but the work those communications trigger has traditionally lived somewhere else. Bringing PortPal directly into the Sedna workflow means agencies can move from an incoming message to a structured port call action in seconds, with every communication remaining connected to the work it created."
About Sedna
Sedna is the Intelligent Operating System for shipping. For too long, shipping teams have worked across fragmented platforms: the inbox where decisions happen and the systems where work gets done. Sedna closes that gap. One platform connects communication, commercial operations and data so teams always have the right context, at the right moment, with the freedom to evolve as markets shift. Sedna Email. Sedna Trade. Sedna Build.
About PortPal
PortPal is an enterprise SaaS platform built specifically for port agencies, supporting the entire port call journey from Nomination to FDA. It brings operational execution, communications, financial processes and port call data into one system, using embedded AI to reduce manual work and improve speed, consistency and control across complex, multi-office and multi-port operations.
