• Product update enhances Sedna email experience with add-ons that use artificial intelligence to automate manual and repetitive tasks, like invoice processing, deleting personal data, and managing service-level agreements.
• Other features launched as part of a wider product release named after the star constellation ‘Alhena’ include a new apps marketplace to find other integrations to use in Sedna, and a calendar feature.
• Rollout of new tools is designed to give Sedna users more control over their inbox and allow businesses to work faster.

January 27 2023, London, UK – Sedna, the innovative email solution designed to enhance business operations, has rolled out new updates to its all-in-one digital platform. This includes the launch of ten features that use Sedna's own artificial intelligence (AI) technology to automate repetitive and manual work tasks and help save businesses time and resources.

The integration, which is already in use by one of the world’s leading tanker shipping companies, Stena Bulk, and now available to other shipping companies worldwide, will help centralise vessel data through providing a seamless flow of data across the two platforms.

The features were launched globally as part of a wider product release named after the star constellation, Alhena. It is the latest release of enhancements to be made to Sedna, the digital solution launched in 2017 to combat the challenges offered by traditional email platforms, like siloed working and inbox overload, and instead revamp email to transform business processes.

Altogether, this unification of platforms creates a single source of truth for vessel data, removing the need to switch between apps, which can otherwise waste time and increase the risk of error when copying and pasting data, resulting in poorer decision making.

Examples of manual tasks that can now be automatically handled by SEDNA to ensure data accuracy and allow Sedna users to become more efficient and focus on other tasks, include invoice processing, managing quotes, deleting personal data, and keeping track of service-level agreements (SLAs) and estimated time of arrivals (ETAs).

Sedna customers—including leading global shipping and logistics companies like Ardmore Shipping, NORDEN and Bunge, as well as Enterprise companies in other industries, such as Starling Bank—can request the tools as add-ons to their email subscriptions through a newly launched apps marketplace page, named ‘Connected Apps’.

The ‘Connected Apps’ page lets Sedna customers easily find, request and connect to these tools, as well as other third-party apps and tech integrations. Offering these integrations all from within the Sedna platform saves users time switching between apps and means key business information is brought under one roof.

With over 40% of workers spending at least a quarter of their work week on manual tasks, like data collection and data entry, the updates are also designed to help Sedna users gain additional time back during their working days. This is on top of the time savings already reported by customers who are saving two hours per employee per day using Sedna.

“The rapid emergence of artificial intelligence means that innovative technologies, like SEDNA’s proprietary AI technology, can now be used to combat unnecessary administrative burden by completing much of the heavy lifting on repetitive work processes with minimal employee input.

“These enhancements made to Sedna’s email platform are critical to help world-leading corporations save time, drive effortless operations and improve business performance, pushing forward Sedna’s ultimate aim to give the world back a billion hours per day.”

Bill Dobie, Founder and CEO, Sedna

Other updates launched as part of the Alhena product release include a new calendar feature for better time oversight and meeting scheduling. IT Admins at organisations using Sedna will also be able to configure specific settings to control and fine tune the routing of important emails across teams. Altogether, the new features give Sedna users more control over their inbox and improve day-to-day work processes.
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“At Sedna we take great pride in being able to design and build our product with our customers at heart. The new package of features will not only improve the day-to-day user experience of Sedna, it will also be felt by our customers through making their work processes more efficient. Over the course of the year, we will continue to roll out further updates in seasonal Sedna releases to empower teams and individuals with insights and tools to drive better business decisions.”

Leigh Steed-Middleton, Senior VP of Engineering and Product at Sedna